Cultural-tourism investment
Project screening, partner coordination, and operating-resource integration for cultural and tourism assets.
Culture
Longcharm Culture
Culture, tourism, sports, and new outdoor consumption
Longcharm Culture builds around cultural tourism, sports, outdoor lifestyle consumption, digital cultural tourism, and rural revitalization. The sector connects cultural resources, operating teams, technology partners, media channels, and capital tools to create sustainable cultural-tourism projects.
The Group participates in Xunfengji as an equity-invested ecosystem company. Xunfengji integrates outdoor vehicle rental, activity organization, equipment trading, and guide incubation, supporting scalable outdoor lifestyle and rural tourism operations.
Longcharm Culture aims to turn quality content, destinations, communities, and operating capabilities into long-term cultural-tourism assets.
Core Capabilities
Outdoor lifestyle operations
Scenario design, community operations, safety mechanisms, and service-product development.
Digital cultural tourism
Digital exhibitions, immersive experiences, smart guidance, and virtual-real interaction.
Media communication
Industry communication and brand-building support for cultural-tourism initiatives.
Rural revitalization
Integration of local resources, cultural content, and sustainable tourism operations.
Use Cases
Digital cultural tourism
Smart scenic areas, digital exhibitions, immersive routes, and virtual experiences.
Outdoor sports consumption
Cycling, camping, hiking, and guided outdoor lifestyle activities.
RV and self-driving travel
Vehicle, route, equipment, and service coordination for self-driving tourism.
Rural cultural tourism
Local culture, outdoor activities, and destination operations for rural revitalization.
Industry events
Forums, exhibitions, media campaigns, and partner-driven cultural projects.
Official Evidence
Related news and milestones
Education
Education Across Mountains：SPDI and Partners Supporting Rural Revitalisation through Education
SPDI together with Longcharm Education, and in collaboration with Velowind and Dajia Insurance Beijing Branch in supporting a summer social practice.
Group News
CCPAIIA Delegation Visits Hainan for Inspection and Exchange, Promoting Site‑Specific Implementation of Ecosystem Enterprises
From July 17 to 19, 2026, the CCPAIIA organized a delegation of ecosystem enterprises to visit Hainan for a dedicated inspection and exchange mission.
Education
SPDI Co-organizes CUEB’s Guizhou Summer Social Practice, with Longcharm Education and Velowind Supporting Rural Youth
On July 15, the 2026 Capital University of Economics and Business (CUEB) Guizhou·Majiang·Heba Summer Social Practice program was launched in Heba Village.
Culture & Tourism
CCPAIIA Invites Liangxi CTG and Qianhai Fund for an Inspection and Exchange in Beijing's Longfu Temple Cultural District
CCPAIIA organized a delegation for an inspection and exchange visit to Beijing’s Longfu Temple Cultural District.
Group News
Guizhou Colorful New Media Co., Ltd. Engages in a Fruitful Exchange with Longcharm Group
China Culture Promotion Association Industrial Investment Association (hereinafter referred to as the “CCPAIIA”) was invited to visit Guizhou Colorful New.
Education
SPDI and Longcharm Edu Attend CUEB’s Guizhou Summer Practice Launch, Driving Rural Rev. and Youth Growth with Hands-On Commit
The Launch and Donation Ceremony for Capital University of Economics and Business (CUEB)'s 2026 Guizhou · Majiang · Heba Summer Social Practice was held at.