Cultural-tourism investment
Project screening, partner coordination, and operating-resource integration for cultural and tourism assets.
Culture
Longcharm Culture
Culture, tourism, sports, and new outdoor consumption
Longcharm Culture builds around cultural tourism, sports, outdoor lifestyle consumption, digital cultural tourism, and rural revitalization. The sector connects cultural resources, operating teams, technology partners, media channels, and capital tools to create sustainable cultural-tourism projects.
The Group participates in Xunfengji as an equity-invested ecosystem company. Xunfengji integrates outdoor vehicle rental, activity organization, equipment trading, and guide incubation, supporting scalable outdoor lifestyle and rural tourism operations.
Longcharm Culture aims to turn quality content, destinations, communities, and operating capabilities into long-term cultural-tourism assets.
Core Capabilities
Outdoor lifestyle operations
Scenario design, community operations, safety mechanisms, and service-product development.
Digital cultural tourism
Digital exhibitions, immersive experiences, smart guidance, and virtual-real interaction.
Media communication
Industry communication and brand-building support for cultural-tourism initiatives.
Rural revitalization
Integration of local resources, cultural content, and sustainable tourism operations.
Use Cases
Digital cultural tourism
Smart scenic areas, digital exhibitions, immersive routes, and virtual experiences.
Outdoor sports consumption
Cycling, camping, hiking, and guided outdoor lifestyle activities.
RV and self-driving travel
Vehicle, route, equipment, and service coordination for self-driving tourism.
Rural cultural tourism
Local culture, outdoor activities, and destination operations for rural revitalization.
Industry events
Forums, exhibitions, media campaigns, and partner-driven cultural projects.