On April 9, a delegation including Zhao Mengda, CEO of Longcharm Group and President of the China Culture Promotion Association Industrial Investment Association (hereinafter referred to as the “Association”) ; Xia Qijie, Vice President of the Association, founding team member of GP Capital, and Partner of Shanghai Jinpu Digital Innovation Industry Investment Fund; Yang Yang, Investment Director of Shanghai Jinpu Digital Innovation Industry Investment Fund; Zhou Meng, Investment Partner of Shanghai Industrial IP Operation & Investment Management Co., Ltd. and Shanghai Industrial IP Operation & Entrepreneurship Investment Center; Shu Lin, Assistant to the CEO of Shanghai Velowind Network Technology Co., Ltd.; and Chen Cheng and Qi Fang, partners of Velowind’s Chengdu subsidiary, held an exchange meeting with Ye Han, Party Branch Secretary and Deputy General Manager of Chengdu Gaoxin Ceyuan Investment Group Co., Ltd. (hereinafter referred to as “Ceyuan Capital”), and Yang Ling, Fund Manager of the Industrial Fund Department. The two sides had in-depth discussions on topics including outdoor sports project investment, digital creative fund cooperation, and industrial capital collaboration, and clarified the direction for follow-up work.
The Association Builds a Matching Platform to Promote Cross-Regional Industry-Finance Cooperation
At the meeting, Zhao Mengda presented the Association’s achievements in serving cultural industry investment and financing. He noted that, leveraging its deep industrial resource network, the Association has established stable cooperation with multiple provincial-level state-owned capital platforms, leading investment institutions, local governments, and industry leaders. It is able to provide partner enterprises with full-chain support from capital matching and policy coordination to industrial implementation. The visit to Ceyuan Capital with the Velowind project and several investment institutions is a practical step by the Association to play its role as a resource bridge and promote cross-regional synergy.
Velowind: Focusing on Outdoor Sports Services, Building a Diversified Monetization Model
As a star project that drew significant attention at the meeting, Velowind was founded in 2025 and is a key supported project of Shanghai’s Xuhui District. The project’s core business is the rental of special-purpose outdoor sports vehicles, serving both B-end (bike shops, clubs) and C-end users. It also expands into equipment trading, KOL influencer incubation, and local tour leader incubation. Among these, the local tour leader model brings urban customers to rural areas, driving employment and cultural tourism consumption, in line with the rural revitalization strategy. The project has already been rolled out in cities including Shanghai, Shenzhen, Changsha, and Chengdu. The parent company and its Changsha and Chengdu subsidiaries have successively completed angel-round financings. Their overall development is progressing strongly.
In-Depth Exchanges Among Multiple Funds, Exploring Investment in Digital Creativity and Hard Technology
Xia Qijie introduced the development of GP Capital: Founded in 2009, GP Capital manages nearly RMB 70 billion and has 12 sub-funds. Its digital creative fund has completed an initial closing of RMB 500 million, focusing on AI applications, robotics, and other fields, and is actively seeking cooperation opportunities in Chengdu. Zhou Meng introduced the Shanghai Science and Innovation Ceyuan Platform, which manages six funds totaling over RMB 3 billion, focusing on early-stage technology commercialization, and plans to establish a new fund in Chengdu focusing on digital creativity.
Subsequently, Ye Han elaborated on Ceyuan Capital’s investment strategy and management mechanisms. Ceyuan Capital has a registered capital of RMB 10 billion and is a key industrial investment platform built by the Chengdu High-tech Zone. The company focuses on three major industries: electronic information, biomedicine, and digital economy. It combines fund-of-funds investment and direct investment, covering hardcore technology, advanced manufacturing, and future industries, while actively exploring the integration of technology with consumption, and AI with cultural tourism.
Exploring Areas of Cooperation Together, the Association Continues to Play Its Bridging Role
The two sides held in-depth discussions on topics such as outdoor sports project investment and digital creative development directions, and assigned dedicated personnel to maintain follow-up communication to further explore cooperation opportunities. This meeting highlighted the Association’s pivotal role in linking capital and industry, establishing a communication channel between innovative projects like Velowind and state-owned capital platforms, and showcasing high-potential quality targets to institutions like Ceyuan Capital. In the future, the Association will continue to uphold the philosophy of “Culture as the Soul, Capital as the Wing, Industry as the Foundation,” actively facilitating resource matching between the cultural industry and new economic fields such as outdoor sports and digital creativity, thereby contributing to high-quality industrial development.