Recently, Shenzhen Longcharm Holdings Investment Co., Ltd. （Longcharm Group）and Ningxiang (Yunnan) Equity Investment Fund Management Co., Ltd. formally signed a strategic cooperation framework agreement. The two parties will establish long-term strategic cooperation in areas including Yunnan’s distinctive industrial resources, culture-tourism integration, health consumption, digital culture and tourism, and industrial investment, jointly promoting quality project implementation and industry-finance collaboration.
TaeTea Ningxiang, drawing on TaeTea Group’s strong resources in Yunnan’s tea industry, brand channels, tea culture scenarios, health consumption, and industrial investment, has long focused on investment in healthcare, smart agriculture, artificial intelligence, and local specialty industries. Longcharm Group continues to develop across culture, tourism, technology, education, healthcare, and capital, with capabilities in culture-tourism project planning, industrial resource integration, digital applications, fund cooperation, and project implementation.
Under the agreement, the two parties will focus on collaboration in tea culture and tourism integration, Yunnan specialty industry projects, culture-tourism-sports consumption scenarios, digital culture-tourism empowerment, healthcare and health consumption, entrepreneur exchanges, and industrial investment fund cooperation. The parties will establish a regular communication mechanism and, guided by the principle of “launching near-term initiatives, building mid-term brands, and creating a long-term ecosystem,” identify and advance a number of cooperation projects with demonstrative impact and market value.
Longcharm Group stated that this cooperation marks an important step in deepening its presence in Southwest China and promoting the integration of culture-tourism industries with industrial capital. Going forward, Longcharm Group will leverage its strengths in culture-tourism industries, industrial ecosystems, and capital tools to work with TaeTea Ningxiang in exploring innovative transformation paths for Yunnan’s distinctive resources, contributing to local industrial upgrading and high-quality development.