On April 9, a delegation including Zhao Mengda, CEO of Longcharm Group and President of the China Culture Promotion Association Industrial Investment Association (hereinafter referred to as the “Association”) ; Xia Qijie, Vice President of the Association, founding team member of GP Capital, and Partner of Shanghai Jinpu Digital Innovation Industry Investment Fund; Yang Yang, Investment Director of Shanghai Jinpu Digital Innovation Industry Investment Fund; Zhou Meng, Investment Partner of Shanghai Industrial IP Operation & Investment Management Co., Ltd. and Shanghai Industrial IP Operation & Entrepreneurship Investment Center; Shu Lin, Assistant to the CEO of Shanghai Velowind Network Technology Co., Ltd.; and Chen Cheng and Qi Fang, partners of Velowind’s Chengdu subsidiary, held a special visit and discussion with Jiang Yifan, head of Sichuan Yingyao Development Asset Management Co., Ltd. (the manager of Sichuan Industrial Revitalization Fund), along with business representatives Lai Leilei and Wu Daozi. The two sides conducted in-depth exchanges on topics including outdoor sports project financing, fund cooperation, and cultural tourism investment strategies.
The Association Leverages Its Platform Advantages to Actively Connect with Industrial Capital
At the meeting, Zhao Mengda presented the Association's long-term achievements in effectively bridging the investment side of the cultural industry with high-quality projects. He pointed out that the Association, relying on its cross-regional and cross-industry resource integration capabilities, continues to inject new momentum into local cultural tourism development. The visit to connect the Velowind project with the Sichuan Cultural Tourism and Commerce Investment Guidance Fund is an important practice of the Association in serving partner enterprises and promoting industry-finance integration. He emphasized that the Association is always committed to coordinating state-owned capital, market investment institutions, and government resources, providing comprehensive support for enterprise growth in business expansion and capital operation, and empowering high-quality industrial development through platform strength.
A 5 Billion Yuan Provincial Guidance Fund Sets Sail, Focusing on the New Cultural Tourism Economy
It is reported that Sichuan Industrial Revitalization Fund is a national-level corporate industrial investment fund approved for establishment in May 2011. It has initiated over 160 funds, mobilized more than RMB 560 billion in various types of capital, and manages over RMB 120 billion in funds. It has invested in more than 400 major industrial projects and helped 30 enterprises, including XGIMI Technology, go public. It is now accelerating the construction of a hundred-billion-yuan guidance fund matrix, with its fund management scale expected to exceed RMB 200 billion.
The Sichuan Cultural Tourism and Commerce Investment Guidance Fund, jointly established by Sichuan Industrial Revitalization Fund and other entities, officially completed its private investment fund filing on March 31. The fund has a total subscribed capital of RMB 5 billion, with Sichuan Yingyao Development Asset Management Co., Ltd., a subsidiary of Sichuan Industrial Revitalization Fund, serving as the manager. As an important capital vehicle to help Sichuan become a leading province in culture, tourism, and international consumption destinations, the fund will focus on three major areas: cultural tourism and health, modern commerce and trade, and the future economy. It will deeply invest in high-quality projects and sub-funds in sectors such as cultural tourism integration, smart tourism, cultural and creative IP development, cold chain logistics, cross-border e-commerce, new retail, and digital consumption.
Velowind: An Emerging Outdoor Sports Platform Demonstrating Strong Development Potential
The meeting highlighted the Velowind project. As an innovative platform in the domestic outdoor sports service sector, Velowind, with the starting point of “solving the long-distance transportation pain points for cyclists,” has independently designed and developed special-purpose outdoor sports vehicles and holds related modification technology patents. Currently, these vehicles have been successfully deployed and operated in first-tier and new first-tier cities including Shanghai, Shenzhen, Changsha, and Chengdu. The project achieves commercial monetization through diverse means such as outdoor sports vehicle rental, outdoor equipment trading, and collaboration with internet influencers. In addition, Velowind has innovatively launched a “local tour leader incubation” model, bringing urban populations to rural areas, driving local employment and cultural tourism consumption, and actively responding to the rural revitalization strategy. The participating investors stated that they would further promote cooperation implementation through direct investment or cooperation with professional investment institutions, based on in-depth evaluation of the project.
Discussing Fund Cooperation Paths and Exploring the AI + Cultural Tourism New Track
The meeting also featured extensive and in-depth exchanges on topics such as fund cooperation, investment strategies, and regional synergy. Representatives of GP Capital introduced their investment layout and practical experience in digital economy, artificial intelligence, and other fields. Both sides agreed that, under the general trend of accelerating integration between AI technology and the cultural tourism industry, there is broad space for cooperation in project investment, industrial cultivation, and other areas. The attending representatives expressed a positive willingness to strengthen linkages and jointly promote development in the Southwest region and key cultural tourism sectors. Going forward, all parties will maintain close communication, fully leverage their respective resource advantages, jointly explore cooperation opportunities, and contribute to the high-quality development of the regional cultural tourism industry.
The Association Continues to Empower and Drive High-Quality Industrial Development
This visit and discussion fully demonstrated the bridging role of the China Culture Promotion Association Industrial Investment Association in linking capital with industry and promoting cross-regional synergy. The Association not only broadened financing channels for innovative projects like Velowind but also recommended high-quality investment targets to Sichuan Industrial Revitalization Fund. The Association's rich project pipeline and extensive capital network enable it to effectively match enterprise needs with investor preferences, connecting enterprises at different development stages with the most suitable resources and accelerating project implementation and growth. In the future, the Association will continue to uphold the philosophy of “Culture as the Soul, Capital as the Wing, Industry as the Foundation,” coordinate various types of capital and government resources, and continuously support enterprise growth in business and capital aspects, empowering high-quality industrial development.