On April 7th, to deepen exchanges and cooperation in the cultural industry investment sector and empower the high-quality development of Xiamen's local cultural and tourism economy, Longcharm Group, along with key partners, was invited by the Xiamen State-Owned Capital Operation Co., Ltd. to visit Xiamen. During this visit, in a critical period of the city's application to serve as the Biodiversity Beyond National Jurisdiction (BBNJ) Agreement Secretariat, they conducted field inspections and held specialized discussions. The parties engaged in in-depth dialogues on topics including the close integration of culture and sports, outdoor lifestyle services, AI+ cultural and sports tourism innovation, and the development of Xiamen's marine cultural themes. They also reached broad consensus on future resource alignment, ecological enterprise implementation, and project collaborations.
On-site Visit: Exploring Innovative Models of Cultural and Tourism Integration in Xiamen
In the morning, accompanied by Huang Yida, Deputy General Manager of Xiamen Cultural Tourism Investment and Development Group, and Wang Bin, Executive Director and General Manager of Xiamen State-Owned Capital Investment Co., Ltd., the delegation visited key cultural and tourism projects, such as the Xiang'an Oil Tank Art Creative Park, Liu Wudian Ancient Street, and the Xiamen Tong’an Huan Dong Coastal Romantic Line.
At the Oil Tank Art Creative Park, the delegation learned in detail how industrial relics are transformed into vibrant urban public spaces that combine sports, leisure, and art through innovative design. The project exemplifies Xiamen's exploration of integrating historical heritage with modern functions in urban renewal. Liu Wudian Ancient Street, one of Xiamen's earliest official trading ports along the Maritime Silk Road, carries profound historical memories. Through collective efforts from grassroots and visionary individuals, what was once a fishing village marked for demolition has been revitalized into a popular cultural landmark in Xiang’an District. The delegation highly praised this “rejuvenation of charming hometown” approach. They also visited the Huan Dong Coastal Romantic Line, a 50-kilometer “Rainbow Route” connecting the sea, mangroves, art fishing villages, and sports parks, dubbed “Eastern Miami,” recently designated as a “New Tourism Landmark of the New Era,” showcasing Xiamen's exemplary integration of ecology, sports, and tourism.
Subsequently, Zeng Tingyi, Party Secretary and Chairman of Xiamen State-Owned Capital Operation Co., Ltd., engaged in a cordial exchange with the delegation, sharing insights on the overall operation and future potential of Xiamen's cultural and tourism resources.
In-depth Discussion: Building Industry Bridges and Seeking Upgrades
That afternoon, the two sides held a dedicated forum at the headquarter of Xiamen Cultural Tourism Investment and Development Group, hosted by General Manager Yu Hongping. Attendees included Huang Yida, Deputy General Manager and Zhang Binqiang, General Manager of Investment Department of Xiamen Cultural Tourism Investment and Development Group; Wu Yi, Director of Xiamen Smart Culture and Tourism Technology Co., Ltd.; Rong Cheng, Deputy General Manager of Xiamen Science and Technology Museum Management Co., Ltd.; Lai Wenyuan, Deputy General Manager of Xiamen Cultural Tourism Huandong Operation Co., Ltd.; and Ma Xiansheng, Deputy Manager of Business Development at Xiamen Tourism Group Co., Ltd., among other local leaders.
(At the meeting, Zhao Mengda, President of the China Culture Promotion Association Industrial Investment Association)
During the forum, Yu Hongping warmly welcomed the visiting delegation and provided a detailed introduction to the strategic positioning and business layout of Xiamen Cultural Tourism Investment and Development Group. She emphasized that the Group, wholly owned by Xiamen State-Owned Capital Operation Co., Ltd., has a registered capital of 2 billion RMB and engages in investment activities, corporate management, sports competitions, scenic area management, hotel operations, cultural and artistic exchanges, and digital content services. The Group aims to integrate high-quality cultural and tourism resources in Xiamen, creating a core platform for investment, financing, and operation management in the city's cultural tourism industry. She highlighted the urgent need to attract high-end industry resources and innovative management ideas to position Xiamen as an international coastal tourism destination. She noted that the Assoication serves as a vital bridge connecting government and leading enterprises, aligning well with Xiamen's current development needs.
Zhao Mengda, CEO of Longcharm Group and President of the the China Culture Promotion Association Industrial Investment Association (hereinafter referred to as the “Association”), subsequently introduced the background, core positioning, and resource advantages of the China Culture Promotion Association and its Industrial Investment Assoication. He emphasized that the Investment Association is committed to facilitating precise connections between cultural industry investments and high-quality projects through cross-regional and cross-sector resource integration, injecting new momentum into local cultural and tourism development.
Gao Yue, Vice President of the Association and Partner at DeTong (Shanghai) Private Equity Management Co., Ltd., shared insights on DeTong Capital. He highlighted that DeTong is a leading domestic private equity firm managing over 10 billion RMB in funds and believed that Xiamen, as a premier cultural and tourism hub along the southeastern coast, possesses immense investment potential in innovative sectors, such as digital culture and immersive entertainment. He looks forward to discovering high-quality projects and landing industry capital in Xiamen.
Liu Hailiang, Founder of the Shanghai Velowind Network Technology Co., Ltd. and Deputy Chair of the China Culture Promotion Association Automotive Cultural and Tourism Subcommittee, introduced the core business of Velowind. He explained that Velowind is an “AI+ outdoor sports lifestyle service platform” dedicated to empowering outdoor activity services through artificial intelligence, offering intelligent and personalized outdoor experience solutions. He expressed Velowind's keen interest in Xiamen's high-quality coastal outdoor resources like the Huan Dong Romantic Line, aiming to combine AI technology with outdoor lifestyle to help the city create smart, digital-integrated cultural and sports tourism scenarios.
Zhuge Sujia, Deputy General Secretary of the Association, Publisher and Editor-in-Chief of SuperELLE, delivered a keynote presentation to Xiamen Cultural Tourism Group, highlighting planned projects such as the “Marine Cultural Music Festival” and other brand initiatives centered on Xiamen's ocean themes. She stated that the Association will leverage its role as a bridge to attract top-tier enterprises and investment into Xiamen, using high-level events and branded projects to enhance the city's vitality and cultural soft power. Notably, the Association is actively working to support Xiamen in securing the position to serve as the United Nations’ Biodiversity Beyond National Jurisdiction (BBNJ) Agreement Secretariat, which would significantly elevate the city's international influence and status in marine governance.
Yang Sheng, Founder of Xiamen Pole Interactive Technology Co., Ltd., introduced the company's core business model. He explained that Pole Interactive is a technology firm focusing on “AI+IP” integration, aiming to implement its capabilities in Xiamen's coastal tourism scenes and develop immersive online-offline experiences to inject new digital energy into Xiamen's cultural and tourism content production.
During the interactive session, Xiamen Cultural Tourism Group and Velowind jointly confirmed cooperation on outdoor cultural and sports tourism development. They plan to establish a joint working group and conduct in-depth negotiations on specific cooperation terms soon, exploring broad collaboration avenues in AI technology and outdoor activity services. Both parties concurred that Xiamen boasts unique and abundant coastal outdoor recreation resources and cultural tourism scenarios, and that Velowind's technological expertise and platform experience will invigorate the city's cultural, sports, and tourism industries with fresh vitality.
After the forum, the delegation also met with Wang Yuliang, General Manager of Xiamen Sports Industry Group. He shared insights into the Group's development in event operations, stadium management, and public fitness services, especially in the development of iconic sports venues such as the “Rainbow Runway” along the Huan Dong Coastal Romantic Line. The delegation proposed leveraging their strengths in culture and sports to develop distinctive coastal sports and cultural festivals, digital sports events, and other innovative formats. Both sides agreed that integrating culture and sports is a key path to enhancing Xiamen's urban vitality, with future collaborations anticipated in brand event co-creation, cultural empowerment of sports venues, and smart sports platforms.
Building Consensus: Charting a New Chapter of Industry Collaboration
The entire event was lively and productive, with participants engaging in practical and in-depth exchanges. All parties recognized that Xiamen boasts abundant marine resources, a rich historical and cultural heritage, and excellent ecological conditions, offering immense potential for cultural and tourism industry growth. The China Culture Promotion Association Industrial Investment Association's visit with leading cultural tourism enterprises and investment institutions not only provided a platform for capital, creativity, and local resources matching, but also demonstrated the Association's crucial role in deeply exploring local cultural and tourism assets, promoting investment and innovation, and empowering regional economic development.
The successful hosting of this inspection and forum signifies a substantial step forward in Longcharm Group's efforts to attract high-quality ecological enterprises to Xiamen. As a vital connector in cultural investment and development, Longcharm Group will continue to introduce resources, facilitate deep cooperation between high-quality enterprises and Xiamen Cultural Tourism Group, and create benchmark projects in cultural, sports, and outdoor tourism sectors, injecting new vitality into Xiamen's city branding and its pursuit of becoming an international cultural and tourism hub.
