On the afternoon of June 17, a delegation led by Liao Siyu, Party Secretary and Director of the Jingyan County Culture, Radio, Television, Sports and Tourism Bureau, visited Sichuan Velowind Network Technology Co., Ltd. (hereinafter referred to as “Velowind”) for an inspection and exchange meeting. The two sides engaged in in-depth discussions regarding cooperation on the planning and operational development of Jingyan County as a cultural tourism destination.
This visit marks a substantial step forward in promoting the high-quality development of Jingyan’s cultural tourism industry and lays a solid foundation for deeper cooperation in the future.
On-Site Visit Showcasing Corporate Strength
During the visit, Director Liao and her delegation first toured Velowind’s Chengdu branch office, gaining a detailed understanding of the company’s operational systems, digital tourism capabilities, destination management expertise, and technological innovations.
As a company specializing in internet-driven cultural tourism solutions and destination operations, Velowind focuses on building a standardized offline delivery platform for outdoor sports and tourism activities. Through technology empowerment, the company is committed to creating a complete service ecosystem that connects content production with consumer conversion.
In-Depth Discussions on a Shared Cultural Tourism Vision
During the subsequent meeting, Liu Hailiang, Chairman of Velowind, introduced the company’s platform architecture, business sectors, and core operational strategies.
Particular emphasis was placed on Velowind’s innovative integrated closed-loop destination operation model, which follows a full-cycle process of:
Resource Integration → Route Design → Marketing Promotion → Service Delivery → Data Feedback → Customer Repurchase
This model effectively connects every stage of the cultural tourism value chain, creating a seamless operational cycle from traffic acquisition and consumer conversion to long-term brand reputation building. The goal is to provide tourism destinations with comprehensive, full-lifecycle operational solutions.
Exploring Jingyan County’s Cultural Tourism Potential
Centered around Jingyan County’s abundant tourism resources, both sides held pragmatic and in-depth discussions.
Jingyan County, known as “China’s Citrus Homeland and Ancient Jingyan”, boasts a wide range of premium cultural and tourism resources, including:
Sanjiang White Pagoda, a nationally protected cultural relic site with over 800 years of history
Hanlin Ancient Residence, a historic residence dating back more than 200 years
Over 2,600 acres of ecological wetlands
Recognition as China’s hometown of peasant paintings
A major production base for late-season citrus fruits
Currently, Jingyan is pursuing its strategic goal of becoming “Southern Tianfu’s Preferred Cultural Tourism Experience Destination.”
The county is actively strengthening two signature brands:
Premium Jing Salt
Hometown of Peasant Paintings
Meanwhile, it is accelerating development across three core industries:
Signature sports events
Specialty cuisine
Educational tourism and study programs
By 2027, Jingyan aims to double tourist arrivals and achieve over RMB 10 billion in total tourism consumption.
Integrating Velowind’s Closed-Loop Operation Model with Jingyan’s Development Strategy
Based on Jingyan’s resource advantages and long-term development planning, both parties focused on how Velowind’s integrated closed-loop operational model can align with Jingyan’s “123 Cultural Tourism Development Strategy.”
Discussions centered around Jingyan’s “One Core, Two Rings” spatial development structure, featuring:
Yanxi Wetland + Lei Family Traditional Residence as the core landmark destination
Development of immersive agricultural culture experiences through the “Double-Hundred Scenic Route”
The two sides exchanged ideas on:
Tourism product system development
Digital marketing strategies
Smart tourism services
Regarding Jingyan’s three major industries — sports events, specialty cuisine, and educational tourism — Velowind proposed an integrated operational approach covering:
Sports IP development and management
Culinary brand building
Educational tourism curriculum design
Strong Recognition from Local Government Leadership
Director Liao Siyu highly recognized Velowind’s business model and operational capabilities.
She pointed out that Jingyan is currently at a critical stage of deep cultural-tourism integration and urgently needs professional market-oriented partners capable of systematically transforming tourism resources into commercialized products, strong brands, and sustainable industries.
She noted that Velowind’s integrated closed-loop operational philosophy aligns closely with Jingyan’s strategic development vision of:
“Culture and Tourism Empowering All Industries, and All Industries Empowering Culture and Tourism.”
She expressed hope that both sides can take this visit as an opportunity to launch comprehensive cooperation in:
Tourism project planning
Product development
Brand marketing
Operational management
Together, both parties can explore innovative pathways for high-quality county-level tourism development.
Looking Ahead: Building a Win-Win Future Together
This exchange visit represents a concrete action by Jingyan County’s Culture and Tourism Bureau in implementing the county government’s strategic vision of promoting deeper integration between culture and tourism industries.
Both parties reached broad consensus on future cooperation directions, laying a solid foundation for deeper collaboration moving forward.
During the discussions, Director Liao warmly invited the Velowind team to visit Jingyan Wetland Park and other major tourism development projects in Jingyan in the near future, allowing the company to better understand the county’s unique ecological resources and tourism potential and provide stronger practical support for future cooperation.
Going forward, Velowind will fully leverage its professional expertise in destination operations, actively participate in the upgrading of Jingyan’s tourism products and operational efficiency, and help accelerate Jingyan’s transformation from a county rich in tourism resources into a truly preferred tourism experience destination.
By integrating culture into tourism and enhancing culture through tourism, this collaborative partnership between government and enterprise marks an exciting new chapter for the future development of this thousand-year-old county at the southern gateway of Tianfu.