Recently, Shanghai Velowind Network Technology Co., Ltd., (hereinafter referred to as “Velowind”), a portfolio company of Longcharm Group, officially signed a strategic cooperation agreement with Xiamen Cultural Tourism Investment and Development Group Co., Ltd. (hereinafter referred to as "Xiamen Cultural Tourism Group"). Since their first meeting in early April this year, both parties have efficiently advanced cooperation matters, completing the entire process from initial negotiation to agreement signing in just over a month. The two sides will focus on the deep integration of Xiamen's cultural, tourism, and sports resources, taking "technology + outdoor sports + cultural tourism" as the core path, to jointly build a demonstrative new ecosystem for outdoor cultural tourism.
Xiamen Cultural Tourism Group will first open up high-quality cultural tourism sites as pilot projects. Velowind will carry out services at core scenic areas including outdoor support vehicle and lithium battery bicycle rentals, planning and organizing themed outdoor activities such as cycling, camping, parent-child, and study tours, equipment display and "scene + e-commerce" integration, as well as tour leader training and service capability incubation. On the basis of pilot results, both sides will further expand the cooperation area, and Velowind will use a regional subsidiary as an important development platform to establish itself in Xiamen, deeply cultivate Fujian, and radiate to the Haixi region.
Velowind: An AI and Data-Driven Outdoor Sports Lifestyle Service Platform
Velowind is a leading domestic AI + outdoor sports lifestyle service platform, comprehensively covering systematic business segments such as outdoor vehicle rental, event publishing, equipment trading, and tour leader incubation. Taking "Outdoor+" as its path, the company deeply integrates agriculture, culture, and tourism industries. Through localized tour leader operation and digital empowerment, it not only activates rural cultural tourism consumption but also creates a large number of flexible employment opportunities locally. This cooperation with Xiamen Cultural Tourism Group marks a key step in Velowind's strategic expansion to key cultural tourism cities.
Clear Strategic Path: Rapid Replication, Asset-Light Output, and Regional Platform Value
Velowind has a clear strategic path and a highly replicable business model. This cooperation adopts a progressive model of "pilot first – replicate once mature – establish regional subsidiary", which effectively reduces initial risks while reserving ample space for subsequent large-scale expansion. The establishment of the regional subsidiary will become the unified operating entity of Velowind in Fujian and the Haixi region, achieving a closed loop of resource integration, event operations, localized services, and government-enterprise collaboration, providing solid support for the company's value enhancement.
Deep Cultivation of Xiamen, Radiating to Haixi: The Integration of Culture, Sports and Tourism Enters a Substantive Phase
Both parties have agreed to establish a normalized communication and project coordination mechanism, with key responsible persons from Xiamen Cultural Tourism Group and Velowind serving as cooperation leaders. Specific project agreements will be signed step by step based on pilot progress. Both sides expressed that they will take this signing as a starting point, and follow the idea of "mature one, deepen one, promote one", gradually expanding the cooperation scope to the entire Xiamen city and other areas of Fujian Province, truly achieving comprehensive coordinated development of the culture, sports and tourism industries.
It is foreseeable that with the implementation of Velowind's benchmark project in Xiamen, its business model of "AI + outdoor sports + rural cultural tourism" will gain stronger regional validation and capital attention, while also providing a replicable "Velowind Solution" for the digital transformation and sports consumption upgrade of cultural tourism destinations in China.