On April 23, a high-level thematic meeting focused on cultural tourism integration and sports economy was held at the Publicity Department of the Chun'an County Committee of the CPC. Shanghai Velowind Network Technology Co., Ltd. (hereinafter referred to as "Velowind"), a leading domestic AI + outdoor sports lifestyle service platform, engaged in in-depth discussions and exchanges with relevant units of Chun'an County regarding the development of greenways, cycling tourism, and cultural tourism products in the Northeast Lake Area of Qiandao Lake. The two parties reached a clear cooperation intention and will establish a special joint working group to accelerate the setup of a joint venture subsidiary and project implementation.
The meeting was organized by the Publicity Department of the Chun'an County Committee of the CPC. Key participants from Velowind included: Liu Hailiang, General Manager of Shanghai Velowind Network Technology Co., Ltd. and Vice President of the the China Culture Promotion Association Automotive Cultural Tourism Assocition; Sun Pengyuan, Sales Director; and Zhang Zijian, Head of Cycling Route Product Development. Participants from Chun'an County included: Zhang Linkai, Member of the Standing Committee of the Chun'an County CPC Committee and Director of the Publicity Department; Fang Jian, Member of the Party Committee and Deputy Director of the Chun'an County Bureau of Culture, Radio, Television, Tourism and Sports; Hong Jun, Member of the Party Committee and Deputy General Manager of Chun'an County Communications Investment Group; Xiang Yan, Head of Investment Service Section of the Chun'an County Investment Promotion Bureau; and Feng Aibin, Head of the Sports and Leisure Section of the Chun'an County Bureau of Culture, Radio, Television, Tourism and Sports.
The meeting proceeded in a friendly and pragmatic atmosphere, with both sides engaging in in-depth exchanges over their respective resource advantages. Chun'an County highlighted the overall plan for the Qiandao Lake Greenway: the greenway stretches over 200 kilometers, encompassing a complete cycling network anchored by the Grand Loop (Southwest Lake Area) and the Small Loop (Northeast Lake Area), and features nine cycling stations and six tourism information points along the route. Since the beginning of this year, Chun'an County has actively promoted the "cycling economy" as a breakthrough, accelerating the development of the "Qiandao Lake Cycling Digital Ecological Platform." This unique cycling network attracts nearly 40,000 professional cyclists and 800,000 cycling tourists annually. In 2026, the county will host 61 high-quality cycling events, expected to draw 150,000 participants and spectators, fully activating the entire chain of cultural tourism consumption encompassing "eating, living, traveling, sightseeing, shopping, and entertainment."
Against this backdrop of favorable policy and market dynamics, Velowind, leveraging its deep expertise in AI technology, digital services, and outdoor sports lifestyle platforms, has reached a clear cooperation intention with Chun'an County regarding greenway cycling and cultural tourism product development. The two parties will jointly develop cycling routes and supporting cultural tourism products centered around the greenway resources of the Northeast Lake Area, promoting a consumption upgrade from "sports viewing" to "immersive experience."
Of particular note, the two sides have reached a cooperation intention to establish a joint venture subsidiary to coordinate and advance their cooperation. This institutional innovation not only provides a solid organizational foundation for the partnership but also demonstrates Velowind's strategic decisiveness in rapidly tapping into high-quality ecological resources through an asset-light operation model. Liu Hailiang, founder of Velowind, stated that the company will take this cooperation as an opportunity to continue implementing its strategic blueprint of "AI + outdoor sports lifestyle service platform" and accelerate its nationwide expansion into key cultural tourism destinations.
Velowind is a core portfolio company of Longcharm Group. Supported by the group's substantial resources and capital, it has recently grown rapidly in the field of AI-enabled outdoor sports lifestyle services. With deepened cooperation with Shanghai Phoenix Electric Bicycle and successful financing secured for its subsidiary, Velowind is embracing an open posture and joining hands with local governments and industry partners to build a future-oriented ecosystem of smart cycling and cultural tourism consumption.
